![]() It would be easy for the narrative of the project to slide into topics of empowerment after that, but instead it walks a more complex path. “I’ll be there right now, lose that boy on her arm.” “Mmhmm / What’s your ETA, what’s your ETA,” they chant. ‘ETA’, though, seems to approach this blossoming relationship from another perspective, warning the girls from the song before they could be about to get hurt: “I saw it before but when you weren’t there / Sprinkling his gaze everywhere.” Upbeat, chopped up brass adds energy but also urgency to the track and, in the chorus, NewJeans form a support group to help deal with this player. At points, the beat mirrors the jittery feelings of approaching a crush, while Haerin laments: “I’m usually pretty talkative, what’s wrong with me? / I don’t like that.” It’s a motivational anthem for introverts and an instantly enlivening competitor for song of the summer. Over Jersey club rhythms and breakbeats, ‘Super Shy’ shares the story of crushing on someone new and overcoming timidness to secure their affections. On ‘Get Up’, the six songs largely feel like they’re a conversation – with the listener, but also with themselves. Since the beginning, NewJeans have presented an intoxicating combination – fresh and cool, but with an air of sophistication and poise the sound of youth but delivered in a way that bypasses the chaos whirlwind of teen life in favour of something put-together and in complete control. It feels like a subtle mission statement – a vow to keep carving out their own lane. “All eyes on us NewJeans / So fresh, so clean,” they sing in ‘New Jeans’, the opening track of their sophomore mini-album ‘Get Up’. A day before their one-year anniversary, they’ve returned to further solidify their status as the group to watch and they’re fully aware of the attention on them. While the sounds the five-piece utilise have become more commonplace in K-pop over the last year, NewJeans are still leading the pack – and quickly becoming contenders on the international stage with only one mini-album, last year’s ‘New Jeans’, and the single album ‘OMG’. READ MORE: NewJeans: “We want to show the industry that music shouldn’t be divided by language”.It was out of step with anything anyone else was doing at the time, and all the more brilliant for it. The then-freshly unveiled rookies instantly captured imaginations with their refreshing approach to what a girl group could sound like, harnessing elements of ’90s R&B and pop with modern production, wrapping it up in a Y2K aesthetic. ![]() ![]() It’s 364 days since NewJeans debuted and injected new energy into the K-pop scene. ![]()
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